Get ready for the great British diary revival as Letts of London heads to Goodwood Festival for the first time.
In the digital age we live in, it’s quite easy to assume that paper will soon be pushed out of our lives. We all use digital devices, smartphones and tablets on a daily - if not hourly - basis but that doesn’t mean paper should be rendered obsolete.
Oscar Wilde once wrote: "I never travel without my diary. One should always have something sensational to read on the train," and indeed, as we approach international Dear Diary Day on September 22, millions of people continue to embrace physical diaries as a way of keeping a record of their thoughts and future plans.
It’s something Letts of London, the British brand responsible for creating the world’s first commercial diary in 1812, is celebrating with its first visit to Goodwood Revival this September.
John Letts founded his printing, stationer and bookbinder business in the arcades of London’s Royal Exchange in 1796. After recognising that his customers, many of them local merchants and traders, needed somewhere they could record financial transactions and alike, he went on to create what we recognise as the diary today.
“Letts of London is steeped in British history and what better place to embrace the revival of the paper diary than at a festival which celebrates our country’s heritage” says Julia Langhein. “We are delighted to be supporting Goodwood Revival in what marks its 20th year.”
Visitors to this year’s Goodwood Revival will be able to find out more about the heritage of this great British brand as well as the many famous characters, such as Queen Victoria and Terence Conran, who have put pen to paper and filled the pages of Letts diaries over the years.
Immerse yourself in the 1950s’ inspired environment. Take advantage of the embossing machine and personalise a diary to take away with you.
Visit the Letts of London high street pop-up shop at Goodwood Revival, Goodwood Motor Circuit, from Friday 7th September to Sunday 9th September 2018.